Aaron Goldman is the author of the forthcoming book, Everything I Learned From Marketing I Learned From Google. Wait. Before you say, "Great, another book on Google" check out this video. His book isn't at all about telling the story of Google. It's about taking something as simple as "googling" and turning it into strategy that companies can use creatively.

When you're thinking like a consumer, answers are easy to search for. When you're thinking like a company, knowing what to search for isn't that easy.

He sums it up nicely in this quote on his site, "If Google’s mission is to 'organize all the world’s information and make it universally accessible and useful,' then my mission is to organize all the marketing lessons learned from Google and make them universally accessible and useful."

I'll be chatting with him about his new book today and will post the interview later this week.